Teatro Deodora is an initiative of Deodora Produções, the cultural branch of Cervejaria Deodora. The event's goal was to bring a female presence to the helm of the iconic Teatro Deodoro in the city of Maceió. The event features workshops in dance, aerial silks, clowning, and various other disciplines, as well as a circus performance by Cia Sururu.
My role was to develop a visual system for the event, bringing elegance and comfort from the elements already present in the Theater, while maintaining and respecting its history. As a solution, I started with the forms present in the building's architecture, identifying windows, arches, curtains, and chairs. Thus, the color palette was derived from the different layers of fabric in the stage curtains.
Teatro Deodora is an initiative of Deodora Produções, the cultural branch of Cervejaria Deodora. The event's goal was to bring a female presence to the helm of the iconic Teatro Deodoro in the city of Maceió. The event features workshops in dance, aerial silks, clowning, and various other disciplines, as well as a circus performance by Cia Sururu.
My role was to develop a visual system for the event, bringing elegance and comfort from the elements already present in the Theater, while maintaining and respecting its history. As a solution, I started with the forms present in the building's architecture, identifying windows, arches, curtains, and chairs. Thus, the color palette was derived from the different layers of fabric in the stage curtains.
Art direction, motion graphics
Willyam dos Santos
Content
Bia Perman
Photography
Isadora Macedo & Sururu Circo
Social media
Willyam dos Santos & Ana Luiza Costa
Art direction, motion graphics
Willyam dos Santos
Content
Bia Perman
Photography
Isadora Macedo & Sururu Circo
Social media
Willyam dos Santos & Ana Luiza Costa
Year
2024
Year
2024
























































